VERNON HILLS, Ill. March15, 2017— Rust-Oleum Corporation announced today that it has formed a licensing program with Dubois Chemicals. Company leaders say the move will further strengthen consumer confidence in the Dubois line of car wash products.
A global leader in manufacturing paints and coatings since 1921, Rust-Oleum executives say the agreement is a win-win for both businesses.
“Our brand has been associated with quality, innovation and corrosion prevention for nearly 100 years,” said Michael Vitucci, vice president for business development at Rust-Oleum. “We’re honored to add our name as a symbol of confidence to an already strong brand.”
As the licensor, Rust-Oleum ensures that Dubois’ products have been extensively tested for quality and contain the most effective protection properties available. Based in Ohio, DuBois manufactures a full line of the highest quality detergents, polishes and protectants and auxiliary car care products sold under the names Blendco Systems, C.A.R. Products, Red Rhino, and BulletProof.
Dubois leaders say they see value in capitalizing Rust-Oleum’s brand awareness especially in the world of preventative coatings.
“We work tirelessly to innovate new products that provide real benefits to car wash consumers worldwide,” said Brent McCurdy, president of the transportation group at Dubois. “The new Rust-Oleum line of products represents the highest quality and protection ever offered by DuBois and sets a new higher standard for the industry.”
The deal was brokered by The Valen Group – a strategic brand licensing, consulting and innovation firm based in Cincinnati, Ohio.
For nearly a century,Rust-Oleum has been the global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum, Stops Rust®, Painter’s Touch®, KrudKutter®, Universal®, EpoxyShield®, RockSolid®, Varathane®, Zinsser®,MultiSpec®, Testors®, Modern Masters®, and Watco®. Visit rustoleum.com for more information.Follow Rust-Oleum on LinkedIn, Pinterest, Facebook, Twitter and Instagram.
About Dubois Chemicals
Founded in 1920, DuBois manufactures specialty chemical solutions. The company is committed to building innovative, sustainable solutions which reduce the total cost of ownership for customers. DuBois specializes in the areas of transportation cleaning, metal finishing/paint pretreatment, metalworking/lubricants, water/wastewater treatment, maintenance/equipment cleaning, paper chemicals, and food processing cleaning/sanitizing.. For more information, please visit www.duboischemicals.com or www.blendco.com or www.carproducts.biz.